by Charlie Borland
(This article was originally written for the North American Nature Photography Assoc. magazine Currents)
During these tough economic times, many conversations among photographers are not so much on the timing of desert wildflowers or Yellowstone’s elk rut, but rather a sharing of information about survival strategies. Editorial ad revenues are slumping and weakened sales in publishing have reduced photography budgets. By looking at your business strategy now, you might be able to develop a plan for the next year or so that will help you cope with the vagaries of the economy.
First, evaluate the photo excursions you have planned for the next 12 months. Do they include locations where you have never been? Are these locations in high demand or simply on your wish list? Do you need these locations for your existing markets because you’re missing sales? Rethink each trip.
If you determine that some of the travel you have planned will increase business then keep it in your plan. On close inspection, however, you may decide that some travel can be delayed or revised and you can apply those monies, instead, to marketing expenditures.
Instead of planning a trip to a place far away where you have never photographed before, consider altering your itinerary to visit proposed new national parks or wilderness areas that are closer to home.