by Tina Marten

With so many businesses in the real estate space, it can be tough to distinguish your own
company and ensure that you stand head and shoulders above your competition. Whether
you’re a corporate employee, a broker, or a real estate agent, you’re trying to get your
business ahead of the curve. Today, Great Photography Courses suggests these best
practices to help you advance in the real estate industry.


Form an LLC
While you can run a real estate business as a sole proprietor, you’ll be able to secure more
benefits as an LLC, or limited liability company. Plus, forming your LLC can help you stay
organized in terms of your finances. With LLC status, you’ll get tax breaks that can help you
save money, and your personal assets will be protected if you run into economic
challenges. If you haven’t already registered your business with your state, you can use an
online formation service for this process.

Research Your Competition
How can you learn about your competitors and apply their own techniques to the way you
run your business? Staying current with your research is essential! This is where
networking comes into play. In addition to conducting market research in your area,
making a consistent effort to meet other people in the real estate industry can help you pick
up on your competitors’ strategies. RealTrends recommends improving your social media
presence
, joining local organizations for real estate professionals, and building strong
vendor relationships with other companies in your industry.


Open Client Communications
When someone is house hunting, they’re trying to make a major financial decision on a
relatively short timeline, and they want to know that their real estate agent is looking out
for their best interests. Effective communication is crucial, and if your clients feel that you
aren’t responding quickly enough, they may be tempted to work with someone else. Make
every effort to respond to your clients promptly over different communication channels,
including phone calls, emails, and texts.


You can also engage your clients – and potential future ones – through social media. Keep
your followers abreast of new listings, changes in the market, and policy updates that might
affect their choices. You can also use memes as a fun way to convey this information. You
can use a free tool like this one to put together pictures or videos along with text and sound
to share this content. If you want to take better pictures to share instead of relying on stock
photography and basic techniques, look into Great Photography Courses online. The quality
of your pictures can greatly affect your clients’ impressions of available real estate.


Manage Client Emotions
Buying property isn’t just a financial decision – it’s also an emotional decision. Your clients
are trying to make smart choices for themselves and their families, and they might have
highly specific visions of their future that they need you to help them achieve. This means
that you’re not just a real estate professional – you’ve also got to provide emotional
support!


What can you do to help your clients alleviate stress and feel calm during the house-
hunting process? Inman recommends clarifying each step they’ll need to take to purchase a
home, listening with empathy, and encouraging clients to get involved with the process by
attending inspections.

Stay Up to Date With Software
Running your business is easy when you have the right software! A customer relationship
management system is a smart investment for real estate professionals. This will help you
keep track of all of your customer leads and keep your sales and marketing data organized.
You won’t have to worry about letting a potential sales opportunity pass you by! Look for a
CRM system that was specifically designed with real estate professionals in mind. It will
have all of the features you need to run your business efficiently.


Connect with Your Clients
In a crowded industry, you need to go the extra mile to win clients and grow your business.
Steps like consistent communication and great photography can make the difference
between you and your competition. With these tips, you’ll feel confident in your real estate
business strategy.

Photo via Pexels

by Tina Martin

Source – Unsplash

 

They say that a picture is worth a thousand words, so it is important to take the best photos possible. While many of us envision ourselves as good photographers when we snap shots with our cell phones, there is nothing quite like having a great picture that was taken by a professional. Here at Great Photography Courses, we pride ourselves on taking outstanding images of events and outstanding portraits, so we have some reasons why you should hire a professional photographer for your next important event.

Why Do You Need a Pro?

Yes, we all have cameras on our phones and they get more advanced with every new smartphone that is released, but that still doesn’t compare to the shots taken by photographers.

One of the reasons for this is that professionals have the best equipment that puts most phones to shame and they know how to use it. The fact is that if you take every single picture with the same lens, you are not going to get the quality images that you are hoping for. Photographers understand this, which is why they have a large selection of lenses and filters that they can use for any given application. That way you are sure to get the best photo.

Professional photographers also understand the science of shadow, light, and angles. They know that they have to stand in a certain spot to get the best picture and they also know where their subject should be so they can be seen in the best light. Basically, photographers know all of the tricks that lead to the most awe-inspiring photos. If you cannot do that yourself, then you should spend the money on a professional.

When You Need a Photographer

There are some instances where you absolutely need a professional to take the best photo. One example is when it comes to taking pictures of your newborn baby or younger child. We all know the struggles of trying to take photos of a baby. It can be near impossible to get them to stay still for long enough to get the shot, and even if you do, you may not be using the best filter or lens to get the most high-quality image possible. A professional photographer knows exactly what to do to make this process a piece of cake.

You should also consider hiring a professional photographer when you are taking product pictures for your business for advertisements and promotional materials, especially if you intend to create a Facebook ad and want to make the best impression possible on your potential customers. A professional photographer understands the balance of lighting, subject, angle, and proportion that can ensure your commercial images are beautiful and captivating the first time. Commercial photos are often unique because they focus on a particular feature of the product and you will need that to be perfect.

Professional photographers are also best when taking photos of your home when you place it on the market. After you have made updates to get the house ready for sale, like upping your curb appeal and removing clutter both inside and out, hire a pro to get great shots of your home in pristine condition. They will know tricks to get the best perspective on a room when space is limited, and they will get the lighting just right to make your home look warm and inviting.

Considerations When Finding a Photographer

When it comes time to find a professional photographer, you will need to find the best person for the job. Go online and do your research as you look for photographers in your area and look at the reviews from previous customers to ensure that it is a reputable company. You should also ask for a price quote to ensure that you are getting a deal that fits within your budget.

When you talk to the photographer, mention the type of event that you need them for. It is important because the complexity of the pictures will determine how involved the production may be. So, real estate photos may take less legwork than a full family photo shoot. If you are still unable to find the best photographer, then ask for referrals from family and friends.

As you can see, there are some important factors that go into hiring a professional photographer. It can all seem a little overwhelming at first, but with a little research, you will find the perfect fit.

Great Photography Courses can teach you how to light an interior without the scene looking lit, how to find a storytelling angle, how to deal with poor light, how to fix bad color, how to work fast to be more profitable, and a whole lot more. Let us know if you have any questions!

Dramatically improve your flower photography by adding light from a wireless flash. If you photograph flowers, you can make them stand out by adding light from a wireless flash.

While it is not difficult to photograph flowers, like all outdoor nature photography, we are at the mercy of Mother Nature and that means we don’t always get the light we want. You can solve this problem by using a wireless off-camera flash. It can in many cases dramatically improve your photography.

When I know I am photographing wildflowers I will take my Canon 580EXII and the NPT-04 radio triggers and the Fotodiox mini lightbox to soften the light on flowers. Also, several light stands for multi-flash setups.

My strategy for lighting flowers is I want it to look REAL and not flashed because contrast looks really ugly. I usually use a 100mm macro lens for smaller flowers but today I am using a 28-70mm lens because these flowers are so big. I have set my aperture to f/5.6. and my ISO is 100.

The last thing is when you have a grouping of flowers instead this little mini lightbox won’t cover it. The solution is a larger lightbox like this 18×18 inch one. I am holding the lightbox over the flowers and the additional light brightened up these foreground flowers nicely. On this final photo I darkened the background by changing the shutter speed from 1 second to 1/4 second and that makes the foreground flowers stand out nicely.

I had an assignment years ago to photograph a rafting trip on the Copper River from WR-SE to Cordova, Alaska, and it was one of the wildest places I have been.
 
One morning, we awoke to find our riverbank campsite flooding from rapidly rising water. We had about an hour to break camp before it was totally underwater and one of my last photos was my fellow guest standing on a patch of sand that was probably 6’x6′. We all got aboard and launched.
 
A couple days later the waters had subsided and left these amazing patterns in the soft mud. The guides said the cause was most likely an ice dam in the river, way up in the Chugach Mountains, has busted unleashing the water.
 
I was treated in the aftermath, to these amazing patterns along the riverbank. 
I used my Canon EOS 1N and Canon 16-35mm lens for the shot with the lens set to 16mm. That made the foreground closer to the camera which emphasizes the foreground. I next processed the photo in Photoshops B&W adjustment layer.
Want to learn more about adventure and nature photography? Check out my online courses at Great Photography Courses:

Here’s a photo from Pt. Imperial where I made the journey from outside the park to the rim before sunrise.  It was a perfect morning with pretty clear skies.

I took the photograph before sunrise at 6:40 am which was 13 minutes before sunrise. When shooting pre-sunrise, if you start early when the alpenglow type light is evident, you have less contrast compared to the minutes before the sunrise.

When photographing wide-angle landscapes, often the goal is to make sure everything is in sharp focus. The reason is that usually, we do not like to look at out of focus areas of our scenes. While that shallow depth of field can be a powerful technique to get viewers to look at something in your composition that deserves all the attention, wide-angle landscapes can be more powerful when everything is sharp.
 
Looking at this scene, from Oregon’s Willamette National Forest, you see a scene using a great depth of field. But stop for a second and think about what your end goal would be for this scene. Is there anything you would want in focus and the rest out of focus?
 
The foreground maple leaves are probably what I would call the ‘star of the photo’ so they should remain in focus. In this case, the background could be thrown out of focus and that would support the approach of forcing viewers to look at the foreground maple leaves.
Making the background sharp and throwing the foreground maple out of focus would only create visual chaos because the foreground maple is so large in the frame. That big out of focus maple creates a visual roadblock that stymies viewers who want to look through the scene to the background.
 
The answer is to use the Near/Far technique of making sure everything is in focus. This supports the foreground elements and the background as the two areas of the scene are more visually in-sync.
 

I had a really fun photo assignment last month, photographing at the Royal Peacock Opal Mine in Nevada. This mine is a U-Dig operation where anybody can visit, buy a pass to dig in the mine, and hopefully uncover some amazing Opals.

These types of assignments are always fun, not only for what I get to photograph but also for the learning. The creation of Opals is absolutely fascinating, but rather than explain it myself, here is a quick explanation:

‘Opal is formed from a solution of silicon dioxide and water. As water runs down through the earth, it picks up silica from sandstone and carries this silica-rich solution into cracks and voids, caused by natural faults or decomposing fossils. As the water evaporates, it leaves behind a silica deposit. This cycle repeats over very long periods of time, and eventually, opal is formed.’ – Opals Down Under 

What was explained to me, and I may not recall exactly, but this silica solution enters into the wood that is buried and estimated to be 12 – 15 million years old, and that wood eventually becomes petrified. Once the moisture leaves the solution, it becomes an Opal.

As I was hiking the desert this last winter, I spotted an area where rain had collected and created this pattern. What I thought was very interesting was how the mud was totally wet and then following the cracks, totally dry. It made for a nice composition was my feeling and I shot it with an iPhone.

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But you can see by this pre-processed image below, the photo would not work without some good processing since it was totally flat looking.

I think Death Valley is SO amazing!

I have photographed in every state in the lower 48 and while our country has the most amazing diversity of landscapes, for me Death Valley is the most unique!

Just my humble opinion!

I have been there more times than I can count and there is always something new. On my last trip, I was driving a road when I spotted the pitch black, almost coal colored geology in the far distance. So I hiked down there and photographed some variety of scenes, all under an overcast sky.

ca_death_valley_artist_area_MG_5864bWhen the sun was setting (before the color show) I started back when I stumbled on this scene of turquoise colored sediment. I have no idea what it was (I am not a geologist) but I knew it would make for a great foreground.